I have been to Disneyland in Anaheim and Disney World in Orlando once each, without young children. If I rode any rides, I have no true memories... Maybe "It's a Small World" in Orlando? Anyway, I am no expert on these amusement parks and somehow never really became a true Disney fan.
But my eye was caught by an article in today's New York Times that examined how the experience of visiting a Disney theme part has changed, mostly NOT for the better.
Unless you happen to have loads of money.
Up until about 20 years ago or so, Disneyland was quite egalitarian. You paid your admission fee and everyone stood in line. In fact, Walt Disney expressed the hope that everyone was welcome and that the park would be a unifier for the nation. "...makes no difference who you are."
But some competing parks began offering "tiers" for visitors, allowing people to upgrade, skip lines, etc. The Disney corporation couldn't resist joining in... they might be missing out on what has become the driver of the American economy, at least when it comes to travel and leisure: the top 20 percent of all families.
Disneyland used to be a symbol of the American middle class... attainable yet magical, a place where all wore shorts and t-shirts and shared the experiences Disney offered. In fact, going to a theme park was an integral part of fulfilling the American Dream.
Today's article offered two narratives, one of a family with two adults and three children, with a combined income of $80K, and a second family - a dad and daughter - who had much more income and could afford all the bells and whistles, all the packages that translated into five minute waits for top rides rather than 75 minutes in the hot sun.
You will not be surprised to learn that the first family had a long day and only got to enjoy a few of the top attractions, while the dad and daughter breezed through the part and enjoyed every top ride (in half the time). You might be discouraged to learn, however, that the first family was already thinking about how to save enough money to go back, say in four or five years. Their visit cost them 15 percent of their annual income.
I have to say: Disney is magic all right... at least its marketing is.
The author made an argument that many leisure/entertainment venues would be crazy not to concentrate on offering boutique services to the rich. They have the money and they are quite willing to spend it. In fact, the percentage of their wealth that they are spending is negligible compared to families with middle class incomes.
The author also suggested that the way people feel about their financial situation lies in their comparisons with those around them. So, despite nearly everyone having a job of some sort if they want one, the flow of money to the very rich basically makes everyone else an afterthought. America has unimaginable wealth. Americans, however? Well, most people would say they don't have enough.
That's capitalism, I suppose. Businesses are in the business of making money and an increasingly large number of very rich Americans can actually provide enough income to make investing in their needs and desires attractive. Why invest in people who don't bring big bucks to the party?
All that made me think about the Cracker Barrel brouhaha over a new logo. Millions of Americans apparently believe their identity is wrapped up in tourist-trap pseudo-country restaurants offering cheap trinkets and fake nostalgia. The truth is that those roadside shops were invented by rich southern corporations and were designed to draw in what we now think of as middle class whites.
They didn't exist until the late 1950s and they offer a fictional history of the south and country life. They are McDonalds for Trump voters, I guess, and how dare anyone mess with their ancient history?
And so we stumble on into our increasingly dictatorial future, where our "leaders" depend upon our societal ignorance to distract us from the loss of our national values. Distressingly, perhaps we are simply seeing the truth revealed about those values. For some time, those old, bigoted views didn't seem fit for company, so to speak.
Now, those blighted views are honored guests.